Red Cross to Honor Sir Bruno Serato at “Orange County Heroes Luncheon” May 3

Event Details

Red Cross to Honor Sir Bruno Serato at “Orange County Heroes Luncheon” May 3

Time: May 3, 2017 from 11:30am to 1:30pm
Location: Anaheim
Street: 887 South Anaheim Boulevard
City/Town: Anaheim
Website or Map:
Phone: 562-491-1000
Event Type: restaurant
Organized By: Frank Groff, Inc.
Latest Activity: May 2, 2017

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Event Description

Huntington Beach resident Sir Bruno Serato will be presented with the humanitarian award by the American Red Cross/Desert to the Sea Region. Serato will be recognized for his 12+ years of feeding and housing indigent OC families through the nonprofit he named for his mother, Caterina’s Club. Popular KFI radio personality Bill Handel nominated Serato who has fed more than 1 million children mostly from the kitchen of his Anaheim White House restaurant that perished in a recent fire. He is now preparing the meals at Christ Cathedral in Garden Grove and will do so until his restaurant is rebuilt. A gofundme page has been established to make up for the gap between building costs and insurance proceeds.
According to Red Cross Regional C.E.O., Linda E. Voss, “This community celebration honors ordinary people with extraordinary courage and recognizes everyday heroes in our community. Sir Bruno exemplifies the heroism, kindness, and bravery to earn him this distinguished award.”
After receiving the nomination from Handel, the matter was presented to the Red Cross Awards Selection Committee, made up of civic and business leaders. After evaluating all of the nominations that included a “variety of inspiring stories of heroism,” the nod was given to Serato.
The heros luncheon will be held on Wednesday, May 3, 2017, at the Hotel Irvine from 11:30 a.m. to 1:30 p.m. During the luncheon, a brief video of Serato’s story will be presented. Awards also will be given in other categories including lifesaving, animal welfare, first responders, military and youth.
Serato established Caterina's Club after he and his mother visited a local Boys and Girls Club and saw a boy eating a bag of potato chips. When Caterina learned that the snack was all he had for dinner, she instructed her son to head back to the restaurant and feed the children pasta. Today the nonprofit feeds some 2,200 children daily and well over 1 million meals have been served as the need keeps growing. His influence has extended far beyond Southern California to include Chicago, New York, Texas, Mexico and Italy. He extended his mission by moving many of the “motel families” into permanent housing and launching the Hospitality Program, which seeks to divert at-risk high school students by introducing them to opportunities in the food, hospitality and service industries.
For his humanitarian work, Serato has earned international publicity including profiles in People Magazine, “CBS Evening News” and newspapers and magazines the world over. Among his many honors is being named a CNN Hero, being knighted by the Italian government, receiving a papal blessing from Pope Francis, getting a humanitarian award on the steps of the U.S. Capitol, and receiving numerous proclamations, Man of the Year awards and other forms of recognition -- all of which he accepts to generate public awareness of the needs of our most vulnerable population – our children. For more information, visit

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