Time: August 12, 2017 from 11:30am to 7pm
Location: San Jose
Street: 1152 Blossom Hill Rd
City/Town: San Jose
Website or Map: http://www.petfoodexpress.com/
Event Type: restaurant
Organized By: Frank Groff, Inc.
Latest Activity: Aug 7
We’ve heard of hot dog, pie, buffalo wings and even taco eating competitions, but a dog food eating contest? That’s what some Bay Area VIPs will engage in at the grand opening of the Just Food For Dogs (JFFD) boutique inside the Pet Food Express at Blossom Hill in San Jose (1152 Blossom Hill Rd, San Jose) on Saturday, August 12 at 11:30 a.m. The local celebs will consume JFFD product, which is actually made of USDA meats and produce fit for human consumption. Four local shelters will receive cash donations based on the amount of food their representatives consume.
Founded by entrepreneur Shawn Buckley, JFFD was established to counter the multi-billion-dollar pet food industry whose food contains toxins, carcinogens and ungodly animal byproducts (FDA does not limit the use of animal byproducts). He assembled a team of 7 veterinarians to produce small batch, home-cooked food designed to help our pets live longer, healthier lives.
JFFD recently entered into an agreement with Oakland-based
Pet Food Express (PFE) to build boutiques in its Bay Area stores. The first four locations to offer the product starting in August will be Palo Alto, Walnut Creek, Rockridge and Blossom Hill.
· According to the American Pet Products Association (APPA), pet owners in the US spent more than $60 billion each year on their pets.
· APPA says nearly 80 million U.S. households have a pet and 42% of them have more than one (77.8 million dogs and 85.8 million cats; JFFD also has a cat brand) and 90% of owners consider their dog/cat as “family members.
· According to AAFCO standards, processed kibble is unnatural because of the intensely high heat it undergoes for sterilization. Even if the original ingredients that went into the kibble were of high quality (usually not the case), the heat kills off important nutrients including amino acids, vitamins, and food enzymes
· A Belgium study (“Relation Between the Domestic Dogs’ Well Being and Life Expectancy, a statistical essay”) found that dogs fed a homemade diet using high-quality foods from their owners’ meals versus dogs fed commercial pet food had a life expectancy of 32 months longer
· To increase shelf life, many pet food product use preservatives that are banned in human food due to health risks.