Once upon a time, the kitchen was considered a mom's domain, but research shows that today's dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation. A national survey administered by Kraft Cheese reveals 96 percent of American dads are cooking for themselves or others every week.*
As dads become more comfortable in the kitchen – 94 percent are confident in their cooking skills – they're also looking to expand their recipe repertoire. Dads surveyed expressed an interest in mixing up their menus, with nearly half (46 percent) saying they'd like to expand the recipes in their regular rotation. Dads also cited cheese as a key ingredient to making most meals better, second to fresh herbs.
"We understand that moms and dads approach meal time differently," says Barry Calpino , Vice President, Breakthrough Innovation, Kraft Foods. "Both are looking for inspiration, but not necessarily through the same channels or to the same end. We're excited to learn more about dads and how we can have some fun, and add some value, in their kitchens."
Kraft Cheese invited dads to share their opinions about what, why and how they are currently cooking.
In addition to understanding what dads are cooking, Kraft Cheese is picking dads' brains to learn more about how they are coming up with recipes.