Grand Opening of New Brea Jimboy's Tacos

Jimboy’s Tacos will celebrate the Grand Opening of its newest Orange County location on Tuesday, August 28th. Beginning at noon, guests will receive a free Original Ground Beef Taco with any in-store purchase. The Brea location is the second Jimboy’s Tacos to open in Orange County this summer and is the third in Orange County overall, which includes Anaheim and Huntington Beach. In June, the Huntington Beach location opened their doors in the heart of the city’s popular beachside downtown. In addition to their Huntington Beach and Brea locations, franchisees David Angulo and Lynette Romero will be opening their third Jimboy’s Tacos in Irvine in September.

As a token of appreciation to their new community, Jimboy’s Tacos Brea will be partnering with Brea-based nonprofit, Together We Rise, for an in-store fundraiser on Wednesday, August 29. On that day, 20% of all proceeds will be donated back to the nonprofit organization, which works to improve the lives of children in foster care through collaborating with community partners, like Jimboy’s Tacos, to raise money to provide resources for foster youth and to educate volunteers on issues surrounding the foster care system.

“After experiencing the success we’ve had with our Huntington Beach location, we have no doubt that the newest Jimboy’s Tacos in Brea will be well-received by the community,” said Angulo and Romero. “With the Irvine opening also on the immediate horizon, we are excited to be growing with the Jimboy’s Tacos brand and making the concept more accessible to those throughout Southern California.”

“Since opening Huntington Beach, we have seen an incredible response to the brand in a relatively new market for Jimboy’s. The success of the concept in Orange County so far has been very exciting, and we look forward to continuing to expand into cities throughout Southern California, and bringing our Original American Taco to the masses,” said Jimboy’s CEO Bob Andersen.

The concept’s aggressive expansion reaches outside of Southern California alone, and includes recent store openings in Lemmon Valley, NV in July and Rancho Cordova, CA in March of this year. In the coming months, Jimboy’s Tacos will open additional locations in Sacramento County, planning to introduce stores to Rocklin, CA and downtown Sacramento’s DOCO area this fall.

Jimboy’s Tacos first opened nearly 65 years ago as a simple food trailer on the shores of Lake Tahoe, CA. With sights set on serving the best tasting taco on the planet, founder Jim “Jimboy” Knudson created the Original Ground Beef Taco, which has not changed since it was first served in 1954, and remains the brand’s most popular menu item. The iconic taco, which Food Network star Guy Fieri has called a ‘guilty pleasure’ taco, is made fresh at each Jimboy’s Tacos location with seasoned ground beef, freshly shredded cheese, and lettuce encased in a crispy, stone-ground corn shell dusted with parmesan cheese.

Jimboy’s has also earned viral popularity and social media fame for its Taquito Burrito, a signature grilled burrito stuffed with three taquitos, which has received over 25 million views on social media to date and garnered worldwide attention. The Taquito Burrito mash-up has led to the creation of a revolutionary “Craft Your Own Mash-Up” section of the Jimboy’s menu. Other menu items include loaded burritos, fresh salads, shareable bites like queso and chips, and several breakfast items.

In addition to Brea and the upcoming stores in Irvine, Rocklin, and downtown Sacramento, Jimboy’s plans to open 20 more locations by 2019, and is on target to have 100 locations by 2020. The growing brand, which currently operates 40 locations in Northern California and Reno, Nevada, has become immensely popular with restaurant operators interested in becoming franchise partners to continue its West Coast growth and across the United States. For more information about the Jimboy’s Tacos brand, franchising opportunities and locations, visit www.jimboystacos.com.

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