Who’s Bailing You out? Denny’s Gives Consumers a Break with the Weekday Express Slam

Feeling the pinch from the tightening economy? Denny’s understands. Slamming back at the tough marketplace, Denny’s is offering the Weekday Express Slam at just $4, a wallet-friendly price point for today’s strapped consumers. The $4 Weekday Express Slam is a new twist on a favorite breakfast classic, the Grand Slam®, served at express speed and hot off the grill.

“We know our customers are strapped for time and money yet they love our real classic breakfasts,” says Mark Chmiel, Executive Vice President and Chief Marketing and Innovation Officer, Denny’s. “We addressed their two key issues and have launched the $4 Weekday Express Slam which gives consumers 'more for $4'…..a real breakfast, in ten minutes for a great price. Denny’s is committed to helping our loyal customers save a few more dollars one meal at a time. ”

Known for breakfast at great prices all day, every day, Denny’s is offering this affordable and convenient meal at a lowered price to help those on Main Street who are counting their pennies in our challenging economic times. With two large, fluffy, buttermilk pancakes, two eggs cooked to order and the choice of two bacon slices or two sausage links, the $4 Weekday Express Slam is a satisfying real breakfast. Coupled with service in 10 minutes or less, the $4 Express Slam is the perfect meal before a long day at work, before a busy school day or at the end of an overnight shift. For consumers on the run, Denny’s proprietary B-FST 2GO Dome packaging ensures breakfast travels well, keeping the pancakes fluffy and the bacon crisp.

Denny’s also offers families relief with its Kids Eat Free program for children ten and younger, with the purchase of one adult meal. The program is offered every Tuesday and Saturday from 4 p.m. to 10 p.m. at participating Denny’s.

The Weekday Express Slam is available in participating Denny’s restaurants for $4 from Monday-Friday from 5 a.m. to 4 p.m. The $4 Weekday Express Slam program is being supported through national network and cable television advertising, in store merchandising and on Denny’s website. Visit www.dennys.com for a list of locations.

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Comment by jerry on October 22, 2008 at 5:17pm
perfect for everyone who is ass broke! @#%$


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