Bluewater Honors Shellfish Fans on Shrimp and Lobster Holidays

Bluewater has a shell of a deal for shrimp and lobster lovers in May and June.

All eight Bluewater Grill, Bluewater Boathouse and Bluewater Avalon restaurants in California and Phoenix will celebrate National Shrimp Day and National Lobster Day will special deals meant to introduce new generations to the West’s freshest sustainable seafood and shellfish.

On May 10’s National Shrimp Day, customers can enjoy the restaurants’ popular Jumbo Prawn Cocktail, featuring plump broiled prawns served with homemade cocktail sauce and relish, for just $9.95, a $5 savings off the regular 15 price. 

Then on National Lobster Day on June 15, Bluewater honors its New England roots by celebrating the Lobster Roll, the iconic Maine delicacy consisting of fresh made lobster salad consisting of chunks of Maine lobster meat, light mayonnaise, chopped celery and finely diced onion stuffed in a butter-grilled “East Coast-style” brioche bun.  The special sandwich is a menu staple at all eight Bluewaters. 

For the June 15 holiday,  Bluewater chefs will serve a steaming Bluewater Lobster Bowl and cup of housemade New England Clam Chowder for just $20, a $10 savings off the combined menu prices.

According to Bluewater co-founder and co-owner Jimmy Ulcickas, himself a New England native, the “key” in addition to the Maine Lobster are the specially made “pull-apart” hot dog-style buns indigenous to New England with a slit on the top and flat sides that can be grilled golden brown.

“We modeled our version of the lobster roll after the classic recipe served by my mother, and it has really taken off with our regulars to become the most popular item on our menu.  We’re seeing generations of New England transplants eager for a reminder of home as well as travelers to Maine, Massachusetts and the region who want to experience the delicacy on the West Coast.”

The Lobster Roll date back to at least 1929 when it appeared on the menu of Perry’s, a restaurant in Milford, Conn. Other versions showed up at The Lobster Roll restaurant, and elsewhere on New York’s Long Island in the 1960s, and at roadside stands throughout Maine in the 1970s. Since then, the delicacy has been most closely associated with Maine but available throughout New England and in the Maritime provinces in Canada, particularly Nova Scotia.

Added Ulcickas: “Did you know that the lobster was once considered peasant food? In the 1800s, the crustacean was incredibly plentiful and New Englanders could simply walk down the beach and capture them during low tide. Many servants lived off lobster during this time. In fact, one Massachusetts community had to pass a law that limited how often you could serve lobster to your servants. It was a modest three times a week!  Times have changed and lobster is now considered a delicacy!”

In addition to June 15, some celebrate a second National Lobster Day on Sept. 25. Believing that you can never have too many days that honor sustainably seafood and shellfish, Bluewater is extending the special offer on both days.

For menus, locations and operating hours for the eight unique Bluewater restaurants in California and Arizona, go to

About the Bluewater Family of Seafood Restaurants

Bluewater Grill serves the freshest sustainably caught or farm-harvested seafood, innovatively prepared, in an atmosphere of casual style and at a surprisingly affordable price.

In addition to the original location in Newport's Cannery Village, there are Bluewater Grills at King Harbor in Redondo Beach, in the Camelback neighborhood of central Phoenix and in Temecula Wine Country in Southern California’s Inland Empire.  As part of the company’s commitment to one-of-a-kind settings, Bluewater Avalon and Bluewater Boathouse Seafood Grill serve locally caught seafood from two of Southern California’s most picturesque locations: over the water on Avalon Bay on Santa Catalina Island, and in the former Hotel del Coronado boathouse on Coronado Island in San Diego, respectively.

Bluewater founders opened their seventh and eighth restaurants in Carlsbad Village and on the Santa Barbara beachfront in November 2017 and March 2018, respectively.


For details, go to or visit us on Twitter or Instagram. Each Bluewater restaurant also has its own Facebook page for restaurant-specific menu offers, recipes, events and local happenings.


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