What happens when you combine a cerveza Montejo with a savory concoction of hot sauce, tomato juice, fresh squeezed lime juice and assorted spices – the perfect michelada! To honor Mexico’s favorite beer cocktail, Montejo – a light golden lager beer with more than 100 years of Mexican brewing tradition is celebrating National Michelada Day, which takes place this Sunday, July 12.
The origin of the michelada dates back to the 1940’s in Mexico but the individual who created this beer cocktail remains a mystery. The only certainty is that cerveza aficionados who are looking for a different kind of cocktail for refreshment this summer, look no further. The michelada delivers on a refreshing taste, spicy flavors and authenticity – especially when using Montejo.
“The michelada is a household drink among Mexicans and the general masses are beginning to take notice of this classic beer cocktail,” said Ryan Garcia – Vice President of Marketing for Montejo. “We hope to elevate the michelada in the U.S. and make it the go-to-beer-cocktail with Montejo,” he added.
As the official beer sponsor of legendary Mexican rock band Mana, look for micheladas at every U.S. concert tour stop and select Mexican restaurants throughout the country, celebrating Mexico’s favorite beer cocktail through unique and authentic consumer activations.
There are many variations of the michelada and most of these factors depend on the different regions of Mexico. The following michelada recipe was inspired from the Yucatan peninsula – the origin of Montejo:
12 ounces of Montejo
12 ounces premium tomato juice
6 ounces Clamato®
6 ounces fresh squeezed lime juice
3 ounces fresh lemon juice
3 ounces fresh orange juice
3 ounces fresh grapefruit juice
1 tablespoon soy sauce
1 tablespoon Tabasco®, 3 tablespoons if you like it spicy
1 teaspoon Worcestershire® sauce
2 teaspoons fresh ground pepper
2 teaspoon celery salt
For the base, mix all ingredients except the beer in a pitcher and mix with a whisk or large slotted spoon. Refrigerate until ready to use.
For the Montejo michelada: When ready to serve rim a pint glass with lime juice and coarse salt. Place about 2-3 ice cubes in glass. Pour 4-5 ounces of Montejo michelada base into glass. Top the glass with cold Montejo beer. Serve Montejo michelada with the remaining Montejo in bottle so that guest can add remaining beer as they enjoy.