Birthday Cake anything is always great! Blended into an ice cold beverage just in time for summer it's FANTASTIC! The Coffee Bean & Tea Leaf® keeps its customers cool during its landmark 50th anniversary celebration with the introduction of a new Birthday Cake Ice Blended beverage. Available nationwide, the drink will be offered alongside the brand’s limited time summer Rocky Road and signature Mocha flavors. The Original Ice Blended drink from The Coffee Bean & Tea Leaf pioneered the frozen coffee craze. The innovative handcrafted beverage was created in 1989 when a team member at the Westwood, CA store brought a blender from home, borrowed ice from the store next door, and blended together coffee, chocolate powder, milk, and ice. Today, over 20,000 Ice Blended drinks are served daily worldwide and over 7 million annually.
Marking the new Ice Blended flavors’ debut on Monday, May 20, The Coffee Bean & Tea Leaf hosts its 50th Birthday Celebration with Buy One Get One Free Birthday Cake, Mocha, and Rocky Road Ice Blended beverage daily June 3 – 7 from 2-6 p.m. at participating stores across California and Arizona. In addition, the brand will designate Thursday, June 27, 2013 as ‘The Coffee Bean & Tea Leaf Day’ in Los Angeles, CA.
“We were ahead of the curve when we first introduced the Ice Blended beverage, sparking the future of iced coffee drinks” notes President Mel Elias. “In honor of our 50th anniversary and continuing to keep our customers cool and refreshed, we want to tap into our favorite childhood flavors to create new memories with our guests, those young as well as those young-at-heart.”
Treating loyal The Coffee Bean & Tea Leaf fans throughout summer 2013, the company’s new Ice Blended mobile truck will tour Southern California cities including Los Angeles, Orange County, and San Diego sharing free Birthday Cake, Rocky Road and Mocha Ice Blended samples. The truck will also participate in various outdoor events including KIIS FM Wango Tango, the Billabong XXL Big Wave Awards, the Vans U.S. Open of Surfing, and the X Games. Fans can track the truck by following @TheCoffeeBean on Twitter and using the hashtag #IceBlendedTruck.
For more information please visit The Coffee Bean & Tea Leaf.