Hard Rock Cafe Hollywood Fights Breast Cancer Through 16th Annual Pinktober Campaign

The world-famous Hard Rock brand is thinking pink in support of the 16th Annual PINKTOBER campaign uniting musicians, supporters and survivors. On October 8, 2015, Hard Rock Cafe Hollywood will host a special, public performance by Kaya Stewart at 8 p.m. The event is free, but attendees will have the opportunity to make a donation to benefit City of Hope, a leader in the fight against breast cancer.

Starting now through the month of October, guests can support breast cancer research to help eradicate a disease that affects millions by visiting Hard Rock properties around the world and purchasing pink merchandise, pink drinks and pink hotel amenities. Proceeds from PINKTOBER will benefit research and awareness-driving efforts for The Breast Cancer Research Foundation (BCRF) and cafe events will benefit additional local breast cancer charities around the globe, including City of Hope.

“PINKTOBER is our annual opportunity to bring together our community for a great cause and we are excited for local supporters and survivors to once again join our fight against breast cancer,” said Selin Demren, Senior Sales and Marketing Manager of Hard Rock Cafe Hollywood. “Our hope is to raise awareness and funds for City of Hope and we’re thrilled to partner with the talented Kaya Stewart to achieve that goal.”

Hard Rock’s PINKTOBER campaign helps fans shop for the cause with the 2015 PINKTOBER merchandise line, including a collector’s edition pin set, T-shirts, scarf, bathrobe, pink sheets and more! PINKTOBER products will be sold online at www.hardrock.com, Hard Rock’s Collectable PINKTOBER pin is available at properties worldwide, including Cafes, Hotels and Casinos, and the PINKTOBER unisex T-shirt is available at Hard Rock Hotels worldwide. Proceeds will benefit BCRF, with 75 percent of the retail price of each pin and 15 percent of the retail price of other products sold going directly to the cause.

Giving back never tasted so good! As part of PINKTOBER, Hard Rock Cafe locations are serving up sweet support with a special pink-inspired drink. Hard Rock Cafe’s non-alcoholic Wildberry Smoothie is a frozen blend of fresh bananas, piña colada mix, orange juice and Monin Wildberry. This drink special carries the color of hope and raises funds for the cause, with a portion of proceeds benefiting BCRF.

Hard Rock Hotel guests can support PINKTOBER by staying in Hard Rock Hotel’s Pink Sheets Rooms. Select Hard Rock Hotels worldwide will offer special rooms dressed with Hard Rock’s pink sheets. Guests can support the cause and enjoy pink sheets, pink bathrobes, commemorative pins and more with a portion of the room rate benefitting BCRF.

As part of the 2015 PINKTOBER campaign, Hard Rock encourages fans to show off their support and strength with #PINKTOBER on social media. Whether sharing photos of Hard Rock’s PINKTOBER merchandise, or displaying how they support breast cancer awareness in their daily lives, Hard Rock looks to its guests to join the fight and utilize the #PINKTOBER hashtag in their social media posts this fall.

For more information on Hard Rock’s PINKTOBER campaign, please visit www.hardrock.com.

What: Kaya Stewart and Hard Rock Cafe Hollywood on Hollywood Blvd. Fight Breast Cancer Through PINKTOBER™

When: October 8, 2015
8 p.m. – Event begins

Where: Hard Rock Cafe Hollywood on Hollywood Blvd.
6801 Hollywood Blvd. #105
Hollywood, CA

Admission: Free; Suggested donations to benefit City of Hope

Photo Opp: Kaya Stewart, singer and songwriter

For additional event information, please visit www.hardrock.com/hollywoodblvd.

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