Hard Rock Cafe Raises a Stein To New Octoberfest Burger

Hard Rock is bringing Munich’s favorite tradition to the States, with a brand new burger and beer pairing that pays homage to the biggest fall celebration – Oktoberfest! Guests Can Warm Up This Fall with Authentic Samuel Adams OctoberFest Schnitzel Burger and Samuel Adams OctoberFest Beer Pairing, an authentic menu offering straight from Germany, will be available at cafes around the nation beginning on Tuesday, September 22 through Saturday, October 31, 2015.

As a global brand, Hard Rock has the unique capability to pull inspiration and ingredients from its local cafes around the world. The limited-edition Samuel Adams OctoberFest Schnitzel Burger was inspired by Hard Rock Cafe Munich’s Local Legendary Schnitzel Burger* and features a lightly breaded tender pork schnitzel, Samuel Adams OctoberFest-infused beer cheese sauce, topped with smoked bacon, tangy sauerkraut, whole grain mustard and fresh arugula, served on a pretzel bun. The Samuel Adams OctoberFest Schnitzel Burger and Samuel Adams OctoberFest beer will be served with Hard Rock’s seasoned fries and a side of Samuel Adams OctoberFest-infused beer cheese.

“Hard Rock and Sam Adams worked together to create a burger and beer pairing that pays tribute to the original Oktoberfest celebrations in Munich, while perfectly capturing the flavors of fall,” said Darryl Mickler, Senior Director of Research and Development at Hard Rock International. “The rich and sweet flavors of Samuel Adams OctoberFest pair well with the pork schnitzel, while the beer-infused cheese works to balance the nuanced notes of the brew.”

The new OctoberFest burger and beer pairing capitalizes on German-inspired flavors for fall that balance the deep and smooth malt finish of the beer. The duet is an extension of Hard Rock’s year-long line of burger and beer pairings, following the successful launch of the Rebel Legendary™ Burger and the Goose Island Tropical Bacon Burger earlier this year.

“We have been brewing our fall seasonal beer, Samuel Adams OctoberFest, for more than twenty-five years,” said Jim Koch, Brewer and Founder of Samuel Adams. “When Hard Rock Cafe came to us with the opportunity to bring this fall favorite to a new level, we were ecstatic. What resulted is an authentic and captivating dish that guests will only be able to find at Hard Rock.”

The Samuel Adams OctoberFest Schnitzel Burger and beer pairing is available at cafe locations nationwide through Saturday, October 31, 2015. Guests can stop by Hard Rock Cafe to try out the latest items or visit www.hardrock.com for more information.

Guests can try the burger at either of Hard Rock Hollywood locations:

Hard Rock Cafe Hollywood Blvd., 6801 Hollywood Blvd, Hollywood, CA 90028

Hard Rock Cafe Hollywood at Universal CityWalk, 1000 Universal Studios Blvd., Universal City, CA 91608

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