Red Robin Gourmet Burgers, Inc. announced an action-packed menu lineup inspired by the July 1 theatrical release of Paramount Pictures and Skydance Productions’ Terminator Genisys starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke, and Jai Courtney. Now through August 23, Red Robin guests can feast their eyes on the limited-time Genisys Burger, a fire-grilled beef patty topped with roasted jalapeño, pepper-jack cheese, shredded romaine, bacon, tomatoes and jalapeño aioli, served on a new jalapeño-cornmeal bun or sip on the signature Blue Haze in celebration of the film. The Blue Haze is indeed the “T-800” of cocktails and steals the show, served in a captivating tiki glass filled to the brim with Captain Morgan® spiced rum, blue curacao, pineapple juice, agave nectar, sweet and sour with a lemon squeeze and a strategically-placed cherry to mimic the Terminator’s infamous red eye.
Additionally, Red Robin’s latest Burger & A Movie™ promotion puts the spotlight on guests, with an offer to receive a free movie ticket to see Terminator Genisys when they purchase a $25 limited edition Red Robin gift card. Gift cards can be purchased at participating Red Robin restaurants nationwide now through August 23rd. To drum up additional excitement for the upcoming film, Red Robin is encouraging guests to share pictures while enjoying “The Genisys Burger” on Twitter and Instagram using the hashtag #RRillbeback. The Gourmet Burger Authority™ will select one lucky winner each week during the first month the movie is in theatres to win free Red Robin burgers for a year.
“Red Robin’s partnership with Terminator Genisys solidifies the Gourmet Burger Authority as the go-to restaurant before or after a movie,” said Lee Dolan, Red Robin’s chief marketing officer. “Whether guests choose to kick things up with our new spicy Genisys Burger or cool down with the refreshing Blue Haze cocktail, our new lineup of craveable menu items will certainly have guests saying, ‘I’ll be back.’”
“This creative campaign from Red Robin will build excitement with fans nationwide for the release of Terminator Genisys. They can enjoy a great film-themed dinner before seeing the movie, or fun themed cocktails after. Either way, it’s a great date night with an action-packed movie,” said LeeAnne Stables, head of Worldwide Marketing Partnerships for Paramount Pictures.
This summer, Red Robin is the place to celebrate seeing a great film like Terminator Genisys with an expertly crafted, craveable burger from the Gourmet Burger Authority. For more information about Red Robin, the promotional partnership, social contest rules or to find the nearest Red Robin restaurant, visit www.redrobin.com. To sign up for the Red Robin Royalty loyalty program and receive special surprise and delight offers throughout the year, visit royalty.redrobin.com.