Taco Bell Raises the Stakes on Value with the Black Jack Taco

Starting today, taco lovers can hit the jackpot with the new 89-cent Black Jack Taco from Taco Bell®. It’s a new limited-time-only addition to the 79-89-99 Why Pay More!® Value Menu and a fresh twist on the classic Crunchy Taco that’s a sure winner.

The Black Jack Taco comes with a new, eye-catching black taco shell filled with seasoned beef and topped with zesty Pepper Jack sauce that kicks the flavor up a notch. This new tasty taco will be available at participating 5,600 Taco Bell restaurants across America through December 27.

“The Black Jack Taco is the perfect option to add to the menu, providing our customers with the value and Mexican-inspired taste they’ve come to expect from Taco Bell,” said David Ovens, Chief Marketing Officer, Taco Bell Corp. “Unbelievable prices, great taste and innovation define Taco Bell, which is why consumers love the variety of new products we introduce.”

The Black Jack Taco is featured on the 79-89-99 Why Pay More! Value Menu, where it joins other value favorites including the Crunchy Beef Taco, Grilled Chicken Burrito, Chicken Soft Taco and Triple Layer Nachos at the 89-cent price point, offering more variety at a price consumers love. Other items on the Why Pay More! Value Menu include the Cheese Roll-Up, Crispy Potato Soft Taco and Cinnamon Twists for 79 cents and classics like the Soft Taco, Bean Burrito and Caramel Apple Empanada for 99 cents.

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