Taco Bell Shells out New Doritos Locos Tacos

Taco Bell made history when it introduced the crunchy taco 50 years ago, becoming the first to bring Mexican-inspired food to several generations and millions of Americans. Last night at 12:00 a.m. midnight, Taco Bell launched another first reinventing its most popular menu item and introducing Doritos® Locos Tacos.

“Taco Bell founder Glen Bell has been recognized for his ‘Recipes for Success.’ At the top of that list: the best ideas often are the most simple”

Doritos Locos Tacos features a shell made out of Nacho Cheese Doritos chips on the outside, with the classic tastes of the Taco Bell crunchy taco on the inside: 100 percent premium seasoned beef, crisp shredded lettuce and real cheddar cheese. Available exclusively at participating Taco Bell restaurants nationwide, the suggested retail price for the Doritos Locos Tacos is $1.29 (170 calories; 9g total fat) and $1.69 for a Doritos Locos Tacos Supreme (200 calories; 11g total fat) with reduced-fat sour cream and diced tomatoes. A Doritos Locos Tacos Big Box Meal includes a Doritos Locos Tacos Supreme, Burrito Supreme®, Crunchy Taco and a medium drink. For people looking for lower-calorie, lower-fat options, Doritos Locos Tacos is available Fresco Style with 140 calories and 7g total fat or Supreme with 150 calories and 7g total fat. For complete nutritional information, visit www.tacobell.com/nutrition/information.

“Taco Bell founder Glen Bell has been recognized for his ‘Recipes for Success.’ At the top of that list: the best ideas often are the most simple,” said Greg Creed, CEO, Taco Bell Corp. Creed went on to discuss the genesis of this idea between Taco Bell and Frito-Lay, a division of PepsiCo. Creed tasked his team and Taco Bell’s partners with coming up with the industry’s next big thing. Through deliberate and collaborative efforts, Taco Bell and Frito-Lay developed the Doritos Locos Tacos. An idea so simple and brilliant, says Creed, “it was a flavor pairing just waiting to happen.”

According to Creed, four new production lines were built to handle the proprietary recipe and the demand that consumers had shown in test marketing. Taco Bell has produced more than 50 million Doritos Locos Tacos shells in anticipation of the initial launch.

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